Holy Food, Pure Indian Food

These Indian meals for one required artwork worthy of their authentic family recipes.

Good ethics, a sense of family and true belief was key to Holy Food, a new brand seeking to preserve and promote Indian home-cooked meals. Ready meals, yes – but based on authentic, additive-free recipes, passed down generations.

Meals to believe in –
Founded by a duo who describe themselves as a ‘foodie’ and a ‘health nut’ respectively, Holy Food’s Amrik Dhaliwal and Ron Kastner invested mind, body and soul to create gourmet ‘Whole Meals for 1’ from their award-winning kitchen.

We created a hand-crafted, yet modern look and feel – balancing illustrative, traditional paisley motifs with clean graphics and a fresh colour palette.

Tiger prawns, cauliflower and coconut rice, anyone?

Packaging

We loved the idea so much we put our money where our mouth is –

Great food, great concept! Delicious Indian food with a real homemade taste

— Tom Singh

Stephen and his team invested a tremendous amount of time in understanding the market and target audience. The creative work carried out defined the brand and aspiration of our products.

They became integral partners in everything we did – so much so they took a stake in our business.

— Amrik Dhaliwal