Revision Express had been part of the Pearson Education stable for many years competing with many other student revision guides. The content was second to none, but the existing covers just weren't appealing to student. Pearson approached Heat design to re-brand the entire 21 book series, changing the cover only.
At the time (which in this case was 2005), all student guides looked like a book we studied from our school days in the 80s, dull imagery of the subject matter, with the title typography and support text being in about 10 different fonts and sizes. Heat design took a comletely new approach creating a lifestyle magazine theme, art-directing the entire story board basing a story around 3 students going about their day. Each subject we loosely rationalised to the book title and keeping the covers very abstract we managed to get all images in a 2 day shoot. Each book looked great, but as the book shops soon realised, as a series it was stunning. The series ended up being featured in most major book shop windows on display. Sales increased by 220%, all because of a new cover. And 10 years on they're still on the shelves.
A friend of mine started a greeting card company and asked me to contribute. I set out to illustrate messages that I would want to receive.