Arts & Business
From A to B: The Arts & Business organisation needed a way to highlight those brilliant ideas that get lost along the way.
For over six years, we devised multiple printed brochures to celebrate 'lost', yet brilliant ideas. These may not have won an A&B award, but were probably more relevant to most businesses. The document, in the form of an annual report and praised by the Culture Secretary for stimulating fresh ideas, is one that never fails to generate a smile.
Front cover for the Arts & Business brochure book.
From A to B
Arts & Business is a charitable organisation. It exists to develop partnerships between the UK’s cultural and private sectors. They get investment for the arts from businesses and individuals, while encouraging the trading of skills in both sectors.
Art can indeed love business. Aimed at chief executives and senior directors, we asked these potential investors to ‘Consider the possibilities…’ We lovingly communicated the Arts & Business story in a single document, favouring a classic, timeless graphic treatment.
What a stimulating book of ideas
Dear Stephen, I would like to express my…
— Chris Smith, Culture Secretary
Feedback
“I am writing to express my sincere gratitude for your efforts on the production of the book.
“The design, in particular, is excellent and presents our work in a very positive light. The end result is tremendous and will certainly be a great boost to our work. Once again, many thanks for your support.”