About the project

Tatiana Tokareva has spent more than two decades producing ambitious work at the highest level of international culture.

Her career spans arena tours for artists including U2, Depeche Mode, Metallica, Leonard Cohen and Lenny Kravitz, before moving into large-scale classical music, opera and multidisciplinary performance. As an independent producer she has developed projects with artists and organisations including Sir Wayne McGregor, Max Richter, Akram Khan, Marina Abramović, Howard Goodall, The Royal Opera House, Sadler's Wells, Southbank Centre, Dubai Opera and the Hong Kong Arts Festival.

Yet the challenge was not one of experience. It was one of definition.

The breadth of Tatiana's work made it difficult to describe what made her distinctive. The projects were extraordinary, but they appeared as individual commissions rather than expressions of a clear point of view.

Our role was to uncover that point of view.

Working closely with Tatiana, we identified a simple organising idea that captured both her experience and her future ambition:

Dance, Music – and the Space Between.

Those few words became the foundation of the entire brand.

Rather than defining Sound + Vision Live by individual productions, the identity positions it around the creative territory where disciplines overlap. Dance, music, visual culture, fashion, architecture and live experience are not treated as separate worlds, but as opportunities for collaboration and new ideas.

From that strategic position we developed a complete visual identity, verbal framework and digital presence. Every element, from the typography and navigation to the way projects are categorised and written, was designed to reinforce the same thought.

The website shifts attention away from chronology and towards philosophy. Instead of asking what has Tatiana done?, it answers the more important question:

What makes her approach different?

The result is a brand that looks beyond a portfolio of remarkable productions. It establishes Sound + Vision Live as a platform for creating ambitious collaborations, bringing together world-class artists, cultural organisations and audiences in ways that could not exist within a single discipline.