David Lloyd’s Sports Gardens is a new leisure concept designed to bring families together through sport, play and food.

Heat Design worked directly with David Lloyd to create the brand and digital expression for the project, developing the visual identity, tone and website used to present the concept to investors.

The brief was to make a bold idea tangible – to visualise how a new kind of family experience could take shape across locations in the UK and US.

The website served as a storytelling platform: part investor deck, part brand showcase. It balanced commercial clarity with emotional warmth, capturing the ambition behind the venture and the social benefits it aims to deliver.

The design combines open layouts, natural tones and movement-led imagery to convey a sense of space and energy – reflecting the ethos of play, wellbeing and connection at the heart of the brand.

Heat took a dream and made it visible. They gave shape to an idea that had lived in my head for years - and helped others see what I could see.

— David Lloyd